Our story
The trade-show industry is a $40B logistics business pretending to be a creative business.
We took the logistics part (sourcing, fabrication, freight, install) and built software for it. The creative part stays creative. Drop in a photo of your existing booth and we send back what it costs, what it ought to cost, and a 3D render of what we’d build instead.
The thesis.
Booths are software now.
Every booth is a manifest of frames, fabrics, AV, furniture, freight, and labour. Each line is a real number, and the numbers compound across a calendar of shows. Builders who quote on intuition can’t compete with builders who compute.
The supply chain is already modular.
Aluvision, BeMatrix and Octanorm shipped the modular standard thirty years ago. Almost nobody designs against the catalog. We do, and the catalog gets cheaper every year someone else doesn’t.
Carbon is real and it’s about to be the law.
Most legacy builds end up in a skip. Exhibitors with sustainability commitments increasingly cannot afford that. We produce the carbon line item by default. Everyone else produces it under threat of audit.
The buyer is over-served and underwhelmed.
Mid-market exhibitors run a calendar of shows with a team of four. They aren’t looking for a creative partner. They want one less thing to manage. TIM is built for that buyer.
Where it’s going.
Launched at MWC in February 2026. Half our customers already know the old way is broken. The other half haven’t admitted it yet. Both end up using us.
The market
$40B+
global trade-show services market
<1%
share that's run on software, not a phone tree
~30 yrs
since the category last shipped a new idea
Acceleration
booths scanned and quoted by TIM
builds booked through TIM
active pipeline across open briefs
Customers
Chanel. Burberry. Red Bull. CBRE. Pernod Ricard. Ecommpay. And the ones we can’t name yet.
Infrastructure
Software first. Factories next.
Every factory sits within 20 km of a major trade-show venue. Proximity eliminates the freight cost and carbon that make legacy builds wasteful. Materials are circular by design — at the end of every show, everything comes back. Nothing goes to landfill.
End of 2026
Six factories online
- LondonConfirmedSummer 2026
- BarcelonaConfirmedQ3 2026
- FrankfurtQ3 2026
- CannesQ4 2026
- AmsterdamQ4 2026
- LisbonQ4 2026
2027 H1
Follow-on six
- ParisQ1 2027
- MilanQ1 2027
- MadridQ1 2027
- BerlinQ2 2027
- MunichQ2 2027
- LyonQ2 2027
Founders
The team that’s built this before.
Nick Marks
Co-founder & CEO
Three multi-million-pound global trade-show agencies built and exited in ten years. Has personally designed, costed, freighted and torn down more booths than every venture investor in this category combined.
Founded Ecobooth in 2017 — the world’s first circular-economy booth company — before sustainability was a boardroom word. Proved the model worked at scale, sold it, and started again.
Founder of Pie Factory, a global event agency with clients including Chanel, Burberry and Red Bull. Brings the customer relationships, the supplier rolodex and the floor-level operational knowledge that software founders take a decade to acquire.
Zak Homuth
Co-founder & CTO
Y Combinator W11. Founded Upverter — the first browser-native CAD platform for printed circuit boards. Acquired by Altium in 2017.
Then President of SRTX. Built Sheertex from a lab demo to a global manufacturer producing 100 million pairs of indestructible hosiery a year. First new textile fibre platform in fifty years. Nine figures of capital deployed against proprietary machinery nobody else in the world has.
One of a handful of operators on the planet who has shipped both production-grade software and production-grade industrial infrastructure. At TIM, building both.
The software is built. Europe is next.
Public component pricing, carbon as a first-class line item, the shared booth library, direct supplier relationships — all live, all shipping today. The next eighteen months are about putting steel in the ground.
- Summer 2026 — London open. The first circular booth factory live and serving the European calendar.
- End of 2026 — six factories online across London, Barcelona, Frankfurt, Cannes, Amsterdam and Lisbon. Every site within 20 km of a major venue.
- 2027 H1 — Paris, Milan, Madrid, Berlin, Munich, Lyon. Twelve cities, one operating system, near-zero freight on the whole European show calendar.
- Beyond Europe — North America and APAC follow the same playbook. Different time zones, identical economics.
Every factory we open is revenue the legacy builders currently book. We think that changes.
Get in touch.
Investors
Deck, growth metrics, retention, unit economics. Sent on request.
investors@tradeshowtim.comCorp dev
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hello@tradeshowtim.com